Developed and oversaw execution of a global digital marketing strategy focused on seven growth countries, leading to billions of dollars in revenue for Accenture Health & Public Service.

Developed digital marketing strategy for Accenture Interactive’s market entry, combining paid search, social, display, and interactive content to stand out from and disrupt agency conglomerates.

Led the creation of a one-to-one relationship building strategy that combined in-person and digital engagement with predictive analytics to win strategic deals and shape new ones.

Created and implemented a customer-led, issue-based, content-driven marketing strategy for Cognizant Digital Operations, improving reach, reputation, and revenue across industry segments.

Led marketing planning for Accenture’s global Health and Public Service industry businesses, spanning five continents, eleven industries, and tens-of-millions of program dollars.

Led creation and implementation of a growth strategy for a digital marketing and technology consultancy, and digital transformation plans for 40+ enterprise and mid-market clients.

Spearheaded digital transformation of Accenture’s account-based marketing program using, web, email, social, content, and data-driven marketing to personalize customer experiences.

Increased win rate for deal pursuits through creation of digital portals and customer experiences aligned to Accenture Retail, Consumer Goods, and Travel industries’ top sales opportunities.

Developed an exclusive invitation only integrated offline and online community for Accenture C-level clients, including creation and delivery of a personalized invitation kit and website experience.

Implemented scoring system and engagement metrics for Accenture opportunity and client-centric marketing programs, including automated Salesforce dashboards and sales intelligence engine.

Created and continuously improved segmentation models for Accenture Health & Public Service to drive engagement and accelerate new business creation at strategic accounts.

Brought together demand generation, account teams, and deal pursuit teams to create integrated digital experiences for client accounts leading to increased acquisition and retention.

Oversaw the creation of Accenture Interactive’s website presence and creation and promotion of numerous interactive content assets across email, search, social, and display channels.

Developed editorial plan and created hundreds of content assets, including perspectives, case studies, blog posts, videos, and news releases, for Cognizant Digital Operations.

Oversaw creation of interactive display ads for Accenture Interactive, Health & Public Service, and Federal Service business and A/B testing and optimization of $25 million in digital advertising spend.

Oversaw management of Accenture Retail and Consumer Goods pages on Accenture.com, spanning, architecture, user experience, storytelling, creative, content, and integration of campaigns.

Oversaw transformation of Cognizant Digital Operations’ Shared Services and Outsourcing Network (SSON) conference experience into an immersive pre, during, and post event experience.

Activated integrated print, digital, radio, and out-of-home advertising to create an immersive online and offline always-on experience in the Metro D.C. area for Accenture Federal Services.

Oversaw millions of dollars in Google AdWords spend across North America, Europe, and APAC, including continuous improvement of click, conversation, and return on investment metrics.

Oversaw design, development, and re-platform of Accenture Retail, Consumer Goods, Healthcare, Public Service, U.S. Federal Services, and interactive pages on Accenture.com.

Oversaw redesign of Cognizant Digital Operations web presence on Cognizant.com, covering fourteen industries, three horizontal solutions, and hundreds of content assets.

Activated, managed, and grew millions of followers for Accenture’s Healthcare, Public Service, U.S. Federal Services, and Interactive LinkedIn and Twitter social media accounts.

Implemented email marketing best practices and applied data-driven marketing to increase marketing sourced and influenced leads for Accenture’s Health and Public Service businesses.

Led real-time optimization of Accenture Health, Public Service, and U.S. Federal display advertising programs, driving double-digit conversation and return on investment improvements.

Developed positioning and messaging, market narratives, marketing and sales collateral, and demand gen campaigns for Cognizant’s market-leading Intelligent Process Automation offering.

Led development of highly creative, personalized, content-rich, and interactive microsites for Accenture Product’s offering portfolio, shortening sales cycles, and increasing win rates for strategic deals.

Developed Accenture Business Services' product messaging and integrated offerings and messaging into global awareness and demand gen campaigns spanning 13 industry segments.

Developed positioning and messaging for Cognizant’s industry and platform offerings, and creation of industry market narratives, marketing and sales collateral, and demand gen campaigns.

Applied paid search, social, and display to create mass awareness for leader rankings and accolades from Forrester, Everest, IDC, HfS, and other analysts for Cognizant Digital Operations offerings.

Grew millions in pipeline for Cognizant Digital Operations offering portfolio through creation and execution of highly targeted, issue-based, content-rich demand and lead gen campaigns.

Led activation of Cognizant Digital Operations' demand and lead generation capabilities and drove millions of dollars in pipeline, sales, and revenue for 14 cloud-based digital offerings.

Oversaw Salesforce and Pardot operations for Accenture Health & Public Service, including contact, campaign, and lead management, and creation of a nearshore shared services team.

Activated and optimized tens-of-millions of dollars in Google AdWords investment for Accenture Health, driving mass awareness and engagement across seven countries in five languages.

Unified Accenture’s Health & Public Service marketing channel data and developed a Tableau-powered, cloud-based, intelligence and marketing performance management tool.

Led the creation of Accenture Health & Public Service and Accenture Federal Services marketing data strategy, spanning contacts, channels, campaigns, content, and operations.

Developed interactive dashboards to measure and optimize Accenture Interactive’s paid media investments, including forecasting and predictive analytic capabilities.

Championed numerous workstreams and committees that identified, implemented, and enriched Accenture’s global marketing and CRM technology infrastructure and operations.

Implemented MQL and SQL lead management processes in Cognizant Digital Operations and developed Salesforce and Pardot dashboards for intelligence and automated reporting.

Consolidated CRM and marketing technology systems obtained in mergers and acquisitions and migrated data and marketing assets into Accenture Interactive technology systems.

Created process maps, identified opportunities to simplify processes and improve efficiency, and drove quantifiable improvement across campaign, content, channel, and CRM processes.

Assessed SEO, PPC, display, website, CRM, and analytics service providers and developed a preferred agency network for Accenture Health & Public Service and Cognizant Digital Operations.

Oversaw Accenture Health & Public Service’s Salesforce and Pardot technology and operations, including training and adoption, day-to-day usage, enhancements, and platform upgrades.