Contact John Fildes

Whether you’re an established Chief Marketing Officer (CMO), or aspiring marketing leader, I’m always seeking to meet other high performing professionals committed to growing their careers. It’s my passion and pleasure to share what I have learned and help others drive success.

Complete the form or connect with me on LinkedIn or follow me on Twitter.


123 Street Avenue, City Town, 99999

(123) 555-6789


You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Tip of the Day

Filtering by Tag: Marketing Analytics

How Data-driven Marketing Steers Continuous Improvement

John Fildes

Retweet This Tip

Marketer's data-driven marketing skills are rapidly growing. While more marketers are comfortable analyzing data, the gap between insights and actions is significant. To close the gap, marketers must use data to not only know what needs improvement, but what specifically to operationalize.

Reference: Three Big Digital Analytics Mistakes That Marketers Make

Read More

Data-driven Content Experiences

John Fildes

Using marketing data to gather insights about where a person is located in the buying cycle and using that information to deliver the right content is a growing trend with a high likelihood of success. The volume of marketing data generated combined with today's powerful data-driven decision making tools make this a valuable investment area for marketing leaders.

Reference: 3 Techniques To Keep Your Content From Being Ignored

Read More