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Marketer's data-driven marketing skills are rapidly growing. While more marketers are comfortable analyzing data, the gap between insights and actions is significant. To close the gap, marketers must use data to not only know what needs improvement, but what specifically to operationalize.
Reference: Three Big Digital Analytics Mistakes That Marketers Make
Using marketing data to gather insights about where a person is located in the buying cycle and using that information to deliver the right content is a growing trend with a high likelihood of success. The volume of marketing data generated combined with today's powerful data-driven decision making tools make this a valuable investment area for marketing leaders.
Reference: 3 Techniques To Keep Your Content From Being Ignored