Contact John Fildes

Whether you’re an established Chief Marketing Officer (CMO), or aspiring marketing leader, I’m always seeking to meet other high performing professionals committed to growing their careers. It’s my passion and pleasure to share what I have learned and help others drive success.

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Tip of the Day

Filtering by Tag: Content Marketing

Data-driven Content Experiences

John Fildes

Using marketing data to gather insights about where a person is located in the buying cycle and using that information to deliver the right content is a growing trend with a high likelihood of success. The volume of marketing data generated combined with today's powerful data-driven decision making tools make this a valuable investment area for marketing leaders.

Reference: 3 Techniques To Keep Your Content From Being Ignored

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