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Data-driven Content Experiences

Tip of the Day

Data-driven Content Experiences

John Fildes

Using marketing data to gather insights about where a person is located in the buying cycle and using that information to deliver the right content is a growing trend with a high likelihood of success. The volume of marketing data generated combined with today's powerful data-driven decision making tools make this a valuable investment area for marketing leaders.

Reference: 3 Techniques To Keep Your Content From Being Ignored