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Whether you’re an established Chief Marketing Officer (CMO), or aspiring marketing leader, I’m always seeking to meet other high performing professionals committed to growing their careers. It’s my passion and pleasure to share what I have learned and help others drive success.

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Tip of the Day

How Data-driven Marketing Steers Continuous Improvement

John Fildes

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Marketer's data-driven marketing skills are rapidly growing. While more marketers are comfortable analyzing data, the gap between insights and actions is significant. To close the gap, marketers must use data to not only know what needs improvement, but what specifically to operationalize.

Reference: Three Big Digital Analytics Mistakes That Marketers Make

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Digital First, Not Digital Only

John Fildes

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Connecting digital marketing to offline experiences creates some of the most memorable experiences. While some opportunities only require digital channels, seeking and rallying around opportunities to bridge offline and online are a great way for CMOs to differentiate their brand from the competition.

Reference: Do These 6 Things to Master Personalized Marketing

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Data-driven Content Experiences

John Fildes

Using marketing data to gather insights about where a person is located in the buying cycle and using that information to deliver the right content is a growing trend with a high likelihood of success. The volume of marketing data generated combined with today's powerful data-driven decision making tools make this a valuable investment area for marketing leaders.

Reference: 3 Techniques To Keep Your Content From Being Ignored

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Best Time To Post Is Not One Size Fits All

John Fildes

Reaching target customers on social channels requires understanding of when your customers use them. If your targeting a specific person, use their post times to predict when to post. If your targeting a broader group of customers, combine their post times and use data visualization to analyze activity trends to decide the right time to post.

Reference: 5 Ways to Improve Your Social Mobile Marketing Strategy

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