Customer Experience Articles
In order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning mobile experiences to customer intentions, needs and expectations will you be able to tap into the ever growing mobile market.
The practice of customer journey mapping has become more widely acknowledged as a critical customer experience tool in recent years, as recognition grows of its ability to help organisations differentiate and stand out from the competition when used successfully.
Here are four key trends to keep an eye on as cloud computing transforms the customer experience and enables companies to provide more personalized products and services.
In today's hyperconnected, always-on world, the value of a simplified experience can't be overstated. Most businesses understand the impetus behind this trend, however many still struggle to meet their customers' expectations.
Account-based marketing is the act of deepening relationships with existing client companies to sell more services within existing accounts. It's a huge opportunity for marketers, because it allows you to sign more business within entities that are already advocates.
Average organizations focus on what they have to sell, but customer-centered organizations focus on serving actual, honest-to-goodness customer needs
Engagement science enables seamless integration between data and marketing strategies. Engagement scientists create a better, stronger understanding of how customers interact with their brands, then implement strategic decisions based on analysis
A revolution in marketing is shifting marketers from thinking in terms of media, channels and audiences to thinking about personalized messaging to individuals, each with their own preferences, personal history with the brand and unique value to the brand.