Marketing Strategy Articles
Experts discuss the fatal flaws hindering modern marketing leadership and how you can simplify workflow processes and improve effiencies.
Marketers need to ensure that they can actually market to people in the countries they’re looking to enter, which means considering details like how to display local currency, being able to email customers in their time zone, and supporting the languages customers speak.
Humanizing your brand is no longer an option. People prefer to make connections, they like to invest time and money in people they know and can relate to. Here’s how you can start making your brand’s voice more relatable.
When deciding what time to send your email, think about your own personal behavior. When are you most likely to click on an email, pull out your wallet and pay for something, or read an email offering a new service to your business?
When running a sponsored content campaign, you need to create great content. What's more important however, is making sure that content gets into the hands of the people who will find it most relevant
The key to a powerful global marketing campaign actually lies in personalization. It is crucial to target your messaging—headlines, copy, taglines, images, color schemes and more—to your audience’s cultural preferences.