Marketing leader, John Fildes, is a catalyst for improved performance and explosive growth.
I grow the bottom line by connecting marketing to business strategy. By leveraging powerful positioning, content marketing, and client insights, I help CEOs drive qualitative and quantitative results at scale.
I serve as Chief Marketing Officer (CMO) of Cognizant Digital Operations. Prior to my role, I led Accenture's Health and Public Service (H&PS) Operating Group's digital marketing, social media, customer relationship management (CRM), and marketing analytics practices. I also held several other marketing and sales effectiveness roles within Accenture, including serving as Digital Marketing Lead for Accenture Interactive. I am a recognized modern marketing subject matter expert, innovator, and problem-solver, and I’ve established a reputation of delivering successful outcomes.
Leading, mentoring, and driving results, I add value everyday by inspiring others and functioning as a catalyst for improved performance and explosive growth.
Marketing Leader Credentials
- Saved Bridgestone/Firestone $3.2M through the creation of two digital portals
- Delivered Wilsonart Flooring International’s commercial flooring website
- Increased ParentMagic’s revenue through a next generation e-commerce website
- Spearheaded delivery of T-Mobile’s National Accounts digital advertising program
- Led digital transformation of Bridgestone/Firestone’s Pro-cert education program
- Won an Information Technology Services Marketing Association (ITSMA) Marketing Excellence Award and 2 SABRE and Business Marketing Association (BMA) ACE Awards
All views are my own and not those of my current or prior employers.
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