Experts discuss the fatal flaws hindering modern marketing leadership and how you can simplify workflow processes and improve effiencies.
Marketers need to ensure that they can actually market to people in the countries they’re looking to enter, which means considering details like how to display local currency, being able to email customers in their time zone, and supporting the languages customers speak.
Humanizing your brand is no longer an option. People prefer to make connections, they like to invest time and money in people they know and can relate to. Here’s how you can start making your brand’s voice more relatable.
When deciding what time to send your email, think about your own personal behavior. When are you most likely to click on an email, pull out your wallet and pay for something, or read an email offering a new service to your business?
When running a sponsored content campaign, you need to create great content. What's more important however, is making sure that content gets into the hands of the people who will find it most relevant
The key to a powerful global marketing campaign actually lies in personalization. It is crucial to target your messaging—headlines, copy, taglines, images, color schemes and more—to your audience’s cultural preferences.
Your content marketing strategy needs to increase market traffic, respond faster and be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is one of the keys to your success.
The path of attaining elusive effectiveness with content marketing lies in making the broader view of customers the center of CMO focus versus making content the center of CMO focus.
It’s time for organizations to begin looking outside of their marketing teams for content co-creation partners and to improve content promotion at the same time.
Want to create great content marketing? Focus on answering your customers’ questions across the buying journey, rather than pushing your brand or product.
This step-by-step guide will keep you focused and organized so your content not only interests readers, but ultimately converts them into customers
Here are some innovative ways companies are employing digital long-form content to meaningfully engage with their target consumers
To clarify the variety of platforms used by marketers today, this infographic organizes commonly used marketing tools by the primary role they play in the customer journey.
Marketers are under mounting pressure to better understand how they connect with their customers, where they connect with them, and what the best content strategy is on each platform.
By understanding the marginal ROI forecast for each channel and publisher, marketers can make sense of these opportunities and take informed, data-driven decisions
Insights learned from an exhaustive report analyzing the top 30 search results for 10,000 keywords and going through almost 300,000 URLS to find changes in SEO ranking pattern from the previous year.
Industry experts and analysts explain how to break past inaccurate customer data and other challenges to move your organization’s CRM efforts forward.
Companies are investing more and more in digital marketing. Econsultancy found that 77% of marketers were planning on increasing digital marketing budgets. But the question on many marketers’ minds is: Where exactly should these digital marketing funds be invested?
Discover five attributes that you can incorporate into your website and content to make sure you’re providing the kind of great search results that will help you succeed in SEO both now and in the future.
In today’s digital transformation era, organizations that embrace digital strategies are known to be more profitable and better prepared to meet the growing demands of the informed, futuristic customer.
In order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning mobile experiences to customer intentions, needs and expectations will you be able to tap into the ever growing mobile market.
The practice of customer journey mapping has become more widely acknowledged as a critical customer experience tool in recent years, as recognition grows of its ability to help organisations differentiate and stand out from the competition when used successfully.
Here are four key trends to keep an eye on as cloud computing transforms the customer experience and enables companies to provide more personalized products and services.
In today's hyperconnected, always-on world, the value of a simplified experience can't be overstated. Most businesses understand the impetus behind this trend, however many still struggle to meet their customers' expectations.
Account-based marketing is the act of deepening relationships with existing client companies to sell more services within existing accounts. It's a huge opportunity for marketers, because it allows you to sign more business within entities that are already advocates.
Average organizations focus on what they have to sell, but customer-centered organizations focus on serving actual, honest-to-goodness customer needs
Engagement science enables seamless integration between data and marketing strategies. Engagement scientists create a better, stronger understanding of how customers interact with their brands, then implement strategic decisions based on analysis
A revolution in marketing is shifting marketers from thinking in terms of media, channels and audiences to thinking about personalized messaging to individuals, each with their own preferences, personal history with the brand and unique value to the brand.
How can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.
Relationship building is not something that happens with one piece of content, or with a single campaign; it's an always-on, always-evolving process that is completely dependent on your company’s willingness and ability to develop a formidable approach