Marketing and Leadership Blog
Learn how to be a marketing leader in just minutes a day.
Marketing and Leadership Blog
John Fildes provides marketing and leadership insights on what you should know and how to apply it in your organization. Tips provide cause and effect insight so you clearly understand the reward for your investment. It's consumable in less than 3 minutes and immediately actionable.
Ask people what makes a high-achieving digital marketer and you’ll receive many different replies. You’ll hear responses related to tactics or specific to marketing channels and execution. While tactical digital marketing skills are essential, they are not the difference between good and high-achieving.
Marketing leaders don’t usually think small, but those succeeding with automation are doing exactly that. They’re exploring how automation can replace small tasks. Even the smallest improvement can catalyze your next big thing.
While many see great leaders as superhuman, the reality is less supernatural and more straightforward. They’re simply doing ordinary things exceptionally well. By just investing time in staying connected and iteratively improving decisions, products, and people, you too will stand out.
Getting others in your organization to prioritize customer experience can be challenging. Fortunately, common challenges you’ll face can be easily overcome by focusing on a few key areas. Follow these tips and your organization will rapidly transform into a customer experience leader.
All that stands in the way of your growth is you. Making the decision to stop relying on experts to compensate for your skill deficits is the first step to moving your modern marketing prowess forward.
While many marketers boast about being digital, there is an incredible difference between aspiring to be digital and being a digitally proficient leader. Many marketers will talk big when marketing themselves, but it’s important not to overlook what really makes someone a truly digital CMO.
Creating a culture where difficult conversations are appreciated and respected is the responsibility of everyone on the team. Only by creating a culture of candor and openness can teams resolve conflict and improve teamwork.
Over the past few years we've experienced enormous growth in digital, social, analytics, and customer experience opportunities. We've grown, learned, and evolved in these important areas, and naturally we’ve matured to blur the lines and blend these powerful capabilities in ways previously not possibly. In 2017, these capabilities will further combine to make marketing more important to growing revenue than ever before.
Adopting an ownership mindset is a great way to propel success in enterprise organizations. Even if you don’t have your own money invested, treating decisions as if you do sets you and the enterprise up for success. Regardless of if you have previous experience owning a business, you still can adopt these important principles.
If you want others to follow your leadership, you must first establish credibility. Credibility is the foundation of trust and what promotes others to get behind you as a leader. Only with credibility can you successfully mobilize people around your ideas, strategies, and plans.
Turning marketing data into a visual is a great way to simplify data analysis. Instead of comparing numbers against numbers, data visualization enables you to see and understand situations that weren't possible using numbers alone.
While it may seem that marketing leaders have super hero-like powers, the reality is that they're just like any other person. What makes them different is where and how they focus their time. By gaining the discipline to focus on a few key levers for personal growth, you too can increase your ability to effortlessly stay ahead of the curve and expand your modern marketing prowess.
Operational excellence is the difference between inefficient execution and streamlined output at scale. Marketing Leaders make operational effectiveness a priority in their organizations because it is the foundation of any high-achieving marketing team. Only with sustained operational excellence can marketers focus on what matters most – achieving business outcomes.
Flying blind and making snap decisions is a recipe for disaster. Instead of making an uninformed decision, it’s better to pause and explore different options available to action. By thinking through different options for action you’re able to assess the challenges and outcomes of each so the right decision becomes clear.
While benchmarking may sound complex at face value, the reality is that anyone can do it, and it’s simple if you approach it the right way by focusing on a few select levers of success.
Understanding your data at the most granular level shouldn't be left to your marketing analytics practitioners. You must know for yourself what is and isn't included in your data. Becoming a marketing leader requires you work hard to track the marketing tactics you create and account for them in your measurement and reporting.
When planning digital marketing, it’s important to first focus on content strategy. Content is the lifeblood of business-to-business marketing. Without content, executing robust digital marketing omnipresence, within and across channels, becomes a daunting task.
By making decisions that prioritize progress over perfection, you continuously add value and consistently deliver successful outcomes over time. You’re better enabled to achieve small wins, check in to assess what’s changed since your last win, and adjust your plans to continue constant progression.
Strategic plans are only as good as your execution of them. In other words, it doesn’t matter how great your strategy is or how much time you’ve invested in the plans to support it if you’re unable to execute with great precision. Precise execution distinguishes good leaders from great leaders, so it’s critically important that you work hard to execute with great precision.
Believing you will succeed is important to increasing your confidence. Confidence is especially important because there will always be challenges to overcome as you grow in your organization. When things don’t go your way, it’s important you stay focused on maintaining your confidence, and reflect on the experience. Learning from your mistakes makes you stronger and better prepared the next time around.
Growing your career in an organization requires that you stay on leadership’s radar. The most effective way to stay on leadership’s radar is to continuously be heard and seen. However, finding opportunities to be heard and seen can be difficult. To create more opportunities you must stay in front of other’s across three key dimensions - interacting in-person, virtually, and digitally.
Being a great individual performer will get you far in most organizations. However, people that climb to the top of their organizations know that being a great individual performer is not enough. The highest levels of success are achieved by great teams, not single individuals. That means you must go beyond focusing on individual performance and invest in growing others on your team.
When your team members invest time and energy into forming relationships with their colleagues, your team is much more likely to be productive and happy. A team that's endowed with peer relationships is more likely to have strong communication, trust, problem solving skills and camaraderie. While committing time and energy to growing your team member’s relationships with each other may seem daunting, the payoff has a significant impact on team engagement and performance.
Praise in the workplace can do a lot more than just lift someone's mood. When delivered right, praise can serve as a powerful catalyst for increased confidence, engagement, and continued success. Connecting the dots on how each person's valuable input propelled the project forward helps inspire your team to greater momentum and drive.
Top executives don’t like surprises. Especially when the surprise is an issue could have been avoided. That’s way it’s important that you eliminate surprises in your work. In addition to increasing your growth trajectory in your organization, avoiding surprises makes you stand out as someone who is organized and in control.