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Articles Library

Forward Looking Marketing Articles, Important Leadership Articles, and Why They Matter

How To Avoid Puddle-Deep Strategic Planning

John Fildes

Company leaders who are drowned in day-to-day urgencies often don’t take the time to strategize, to rigorously evaluate and then initiate strategic changes.  Such changes are made recklessly, or not at all.  The former wastes precious resources and time, while the latter invites stagnation and decline. But it does not have to be this way.

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