Over the past few years we've experienced enormous growth in digital, social, analytics, and customer experience opportunities. We've grown, learned, and evolved in these important areas, and naturally we’ve matured to blur the lines and blend these powerful capabilities in ways previously not possibly. In 2017, these capabilities will further combine to make marketing more important to growing revenue than ever before.Read More
John Fildes provides marketing and leadership insights on what you should know and how to apply it in your organization. Tips provide cause and effect insight so you clearly understand the reward for your investment. It's consumable in less than 3 minutes and immediately actionable.
Filtering by Tag: Marketing Analytics
Turning marketing data into a visual is a great way to simplify data analysis. Instead of comparing numbers against numbers, data visualization enables you to see and understand situations that weren't possible using numbers alone.Read More
While it may seem that marketing leaders have super hero-like powers, the reality is that they're just like any other person. What makes them different is where and how they focus their time. By gaining the discipline to focus on a few key levers for personal growth, you too can increase your ability to effortlessly stay ahead of the curve and expand your modern marketing prowess.Read More
While benchmarking may sound complex at face value, the reality is that anyone can do it, and it’s simple if you approach it the right way by focusing on a few select levers of success.Read More
Understanding your data at the most granular level shouldn't be left to your marketing analytics practitioners. You must know for yourself what is and isn't included in your data. Becoming a marketing leader requires you work hard to track the marketing tactics you create and account for them in your measurement and reporting.Read More